S.T.O.R.Y. Framework

for Entrepreneurs with Ideas that Matter - because you are the story you tell

Story Services

What story can I help you tell?

Workshops and Coaching Workshops and Coaching

Learn and practice the S.T.O.R.Y. system with your colleagues, team or one-to-one executive coaching.

Participants take-away ready to tell stories and ability to replicate new ones

Story Authoring Story Authoring

Too busy running your business? Use my outsource writing services.

Assign me to write or collaborate creating good stories for investors, employees, sales meetings or web content.

Self-Guided eCourses Self-Guided eCourses

Learn at your own pace with self-guided training that’s flexible and accessible.

Course includes 53-page S.T.O.R.Y. Design Handbook, examples of good business stories and one-on-one video coaching.

Story Blog

What Makes a Great Ignite Talk?

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Ignite Zurich’s live stage show’s popularity has soared the past year. We now regularly sell out 100 seats in Impact Hub’s Bogen D auditorium, and enlighten quickly hundreds more with our live stream on Facebook. We’re set our sights on selling out the Hub’s new 200-seat auditorium in its new “Selnau Unterwerk” space for our December 2017 […]

Why the world needs good storytellers. Now.

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Robert McKee, screenwriting consultant, speaks about why we need stories more than ever before. “In this world we live in now, this is the pay off to over 20 years of setups… 20 years of things getting worse and worse, but the writing has gotten better and better…”

Don’t tell me why – show me how! Unlocking the secrets of how to design good stories

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It’s not like we don’t get why. It’s not the physical properties of a luxury auto, candlelight dinner or top model looks that we want. What we want are the feelings, the emotions, the experiences that we perceive those things can make us feel.

Client Stories

I help people communicate better through storytelling. Read what others say about my services:

Lew Hollerbach

I was building a product that was the realization of a life-long goal. I was managing the company, raising funding, and building the product itself.  (more…)

- Lew Hollerbach
Mia’s Story

I’m a finance student at the University of Virginia, but plan to live and work in Switzerland after I graduate this Spring.

- Mia’s Story
Jim’s Story

It doesn’t matter where you are in life, we all have a fascinating story to tell and there is no one better than Joel Blom to help us tell it.


- Jim’s Story

The relationship of stories and success is clear: you are the story you tell.



If you’ve scrolled this far, l want to share why I do this work that I love. My true motive as a Story Advisor is to inspire you to tell more stories – and join the virtuous circle of storytellers. Connect with me on Linkedin and subscribe to my occasional Story Updates below.

You might also enjoy attending the Zurich Storytellers meetup, or my other storytelling event, Ignite Zurich, where my All-Star Team and I produce 2 1/2 hours of live storytelling featuring 8-12 speakers telling us about their passion live on stage.