Ignite Zurich’s live stage show’s popularity has soared the past year. We now regularly sell out 100 seats in Impact Hub’s Bogen D auditorium, and enlighten quickly hundreds more with our live stream on Facebook. We’re set our sights on selling out the Hub’s new 200-seat auditorium in its new “Selnau Unterwerk” space for our December 2017 […]
Robert McKee, screenwriting consultant, speaks about why we need stories more than ever before. “In this world we live in now, this is the pay off to over 20 years of setups… 20 years of things getting worse and worse, but the writing has gotten better and better…”
It’s not like we don’t get why. It’s not the physical properties of a luxury auto, candlelight dinner or top model looks that we want. What we want are the feelings, the emotions, the experiences that we perceive those things can make us feel.
The following “5-Nine Uptime SLA” data dramatization story was adapted from an actual text by xiax solutions GmbH, specialists in the design of production software systems for businesses that serve millions of customers.
Read the backstory and follow the step-by-step process used to craft an About page for blogger/photographer Walter Schaerer. His ABOUT story exemplifies how to use the S.T.O.R.Y FRAMEWORK to make people care, show what’s at stake and trigger the action he wants his readers to take next.
Readers of blogs and content are justifiably selfish. Like you and me, we expect a minimal return for our time investment. Instinctively we apply a “Story ROI Test” – to judge whether or not we are getting a fair ROI.
Our minds’ unconsciously ask:
1. Does your story make me care?
2. Does your story show me what’s at stake?
3. Does your story tell me what you want me to do next?
During one of the infrequent breaks at his 40-hour Story Seminar I attended in London, the king of screenwriting gurus, Robert McKee, was asked “Are there basic components to what makes for a compelling story?” McKee doesn’t generally pull any punches, on or off the stage, and typically defers offering definitions of a Story – preferring […]
Everyone wants to be understood when he or she communicates a message with a specific purpose. In business, we cannot afford to fail at effective communicators. Business today is communication. Are “effective communications” an oxymoron? The trouble is the fundamentals of communication no longer work. To reach people today, our messaging must be direct and dynamic. […]