Team S.T.O.R.Y. Workshop
Innovators, idea evangelists, startup founders and entrepreneurs of all types have more at stake to win or lose. Without exaggerating, their future and survival depends on how successful they are as communicators. We cannot afford to fail as effective communicators.
Business today is communication.
In this fast-paced workshop, the objective is learning and practicing design and delivery of stories for your business or personal application.
You will take away a deeper understanding of how your business authentically serves your ideal listeners’ needs, plus the pragmatic S.T.O.R.Y. system to generate meaningful messages and marketing content for each phase of your business development.
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In a world of disorderly change and redundant data, traditional techniques of business communications are simply not enough. Nobody listens.
CEO’s and executives already know leading with a story is not a new tactic. Science and studies have shown how stories generate interest and empathy between storyteller and listener.
Beyond responsibility for top line revenue and bottom line growth, business leaders need to master telling purpose-driven stories for strategic tasks – recruiting, sales and branding. Brand equals reputation. Reputation determines your destiny. If you don’t control your story and tell it persuasively, others will tell it for you.
Fair or unfair, stories define your success.
Smart companies position their customer at the heart of their business and communicate using purpose-driven stories. By giving customers a story linking your company to happy buyers, customers spread the stories to friends and colleagues, saving millions in advertising and PR costs. Marketing Communications has entered a new age.
Telephone (+41 79 703 8003) or contact me to inquire about executive bookings.
Team S.T.O.R.Y. Workshop
Manager’s jobs are often a Sisyphean task. Each new wave of restructuring, rebranding or realignment is often thrust upon you before the last initiative is half finished. How effective you are inspiring, motivating or – outright demanding your team to embrace the “new” changes, can make or break careers (and bonuses).
A Team S.T.O.R.Y. Workshop offers a consensus-building alternative to implementing change easier, faster and with longer lasting results.
By facilitating participants to collectively create a story to influence the hearts and minds of a specific audience – customers, suppliers or another department for example, the workshop exercises spontaneously bring about group consensus.
Upon completion, the team will have created something meaningful to them. Their sense of ownership of the new story, and the cooperation that made it possible, will have subtly moved the team to embrace the necessary changes.
Contact me to discuss how a Team Workshop can have a transformational effect on employees and your company’s stakeholders.